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Executive

Mitch Parker



AwardTop 100
Company NameCitrix Systems
TitleVice president of channel programs and sales operations
Years At Company6
Years In Channel8
Reports ToJohn Burris, senior vice president of sales and Services
Top Priority for 2006To make it easy for our partners to work with Citrix by enhancing our channel programs to align with partner business models and our expanding product portfolio.
Top Business ChallengeMoving quickly to make our partners' rapidly expanding access infrastructure opportunity simple to invest in.
Top OpportunityOur product line-up is extremely strong, and our partners have really invested in our new products for both application delivery and access security and control. Our Top Opportunity: is to help them double-down and continue to grow.
Best Part of Channel ProgramAdvisor Rewards, our deal registration and award program, ensures that our partners are rewarded for value-selling when the deal closes, regardless of whether they fulfill the product.
Best Decision In the Last 12 MonthsThe decision to introduce Channel Competencies, which has driven real clarity as we plan to support our partners' strengths, goals, and investments.
Miles Traveled in 2005100,000



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