| Executive |
Larry Zulch

|
| Award | Top 100 |
| Company Name | EMC |
| Title | Vice president and general manager of EMC Insignia |
| Years At Company | 2 |
| Years In Channel | 20 |
| Reports To | Dave DeWalt, president |
| Top Priority for 2006 | To expand EMC's market share in the SMB space. |
| Top Business Challenge | Recruit, motivate, ramp and promote a worldwide network of SMB solution providers. |
| Top Opportunity | Bringing EMC into the SMB market by coupling a strong product line with a channel sales strategy. |
| Best Part of Channel Program | Our program, Velocity SMB, is focused exclusively on channel partners selling the EMC Insignia product, with customized online training modules, dedicated sales support and pre-sales technical assistance, lead referrals, performance-based rebates and co-op funds. |
| Best Decision In the Last 12 Months | Including both hardware and software in the EMC Insignia line of products. |
| Miles Traveled in 2005 | 120,000 |