| Executive |
Shirley Turner
|
| Award | Top 100 |
| Company Name | Intel |
| Title | Director of North America channel marketing |
| Years At Company | 22 |
| Years In Channel | 16 |
| Reports To | Steve Dallman, director channel sales and marketing |
| Top Priority for 2006 | To create the right marketing mix of programs, tools and benefits for our resellers to help them deliver best-in-class solutions and services on all computing platforms to their customers. |
| Top Business Challenge | The continued development of the mobile-whitebook infrastructure for the channel. I think this is going to be a breakthrough year. |
| Top Opportunity | The digital home: We are committed to continuing development of the channel ecosystem needed to support this vertical. |
| Best Part of Channel Program | Consistency: We continually look to make improvements and enhancements to our membership programs. The core elements have remained constant for more than 10 years. They understand and trust our level of commitment to them. |
| Best Decision In the Last 12 Months | Launching Intel's VAR Initiative. We have created the program and infrastructure to support broad channel VARs with solutions and vertical marketing. Not only does this allow us to better service this segment, it enables the thousands of system builders with information and tools who are actually hybrids of both models. |
| Miles Traveled in 2005 | 60,000 |
