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Executive

Mark Enzweiler



AwardTop 100
Company NameLenovo
TitleVice president of worldwide channel strategy and sales
Years At Company1 (25 years at IBM before merger)
Years In Channel20
Reports ToRavi Marwaha, senior vice president, Geographies
Top Priority for 2006To fully implement Lenovo's dual-model channel program worldwide, while continuing to grow SMB revenue and profit for our company and partners.
Top Business ChallengeRamping up infrastructure and allotting resources to capture the emerging growth opportunity in the SMB space.
Top OpportunityThe dual-channel model will open many opportunities, including growing mindshare in the SMB market and in emerging geographies with Lenovo branded product.
Best Part of Channel ProgramThe new program is simple and tailored to our customers based on the market they serve, whether large enterprise, SMB or very small businesses. We're moving away from the one-size-fits-all model, increases margin opportunities for the channel and aligns Lenovo's investments with those of our partners.
Best Decision In the Last 12 MonthsTo fully engage channel partners in our strategy development from day one.
Miles Traveled in 2005115,000



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