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Executive

Nigel Williams



AwardTop 100
Company NameLinksys, A Division of Cisco Systems
TitleVice president of Linksys One and Northern America channels
Years At Company1
Years In Channel18
Reports ToJanie Tsao, Linksys senior vice president of sales and marketing
Top Priority for 2006To recruit new VARs for voice, data and home electronics; to engage with service providers to roll out new channel programs; to train, train, train; and to find more ways to help increase VARs' profitability.
Top Business ChallengeScaling the business to support the growth of Linksys One, a VoIP solution. The interest from VARs and solution providers is so high that getting the infrastructure in place fast enough to support the business would be the biggest challenge.
Top OpportunityThe roll out of Linksys One will change the industry for the VAR focused on SMB. The solution is based on simplicity but with the go-to-market strategy based on linking the SP and VAR together and associated annuity streams, the channel strategy and channel economics are complex.
Best Part of Channel ProgramThe programs around Linksys One bring new revenue streams for VARs. It also takes the burden off service providers to focus on the small business. By leveraging the VAR community that can service both the hardware and software makes it a win win for all parties.
Best Decision In the Last 12 MonthsLaunching new technology such as our hosted small business voice and data products as well as our stand alone IP Centrex VoIP solutions into the channel. The new technology will enable resellers and end-users to leverage more profitability from their IT investments.
Miles Traveled in 2005220,000



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