| Executive |
Allison Watson

|
| Award | Top 100 |
| Company Name | Microsoft |
| Title | Vice president of worldwide partner group and worldwide small business group |
| Years At Company | 13 |
| Years In Channel | 4 |
| Reports To | Orlando Ayala, senior vice president of Small and Midmarket Solutions and Partner Group; COO, Microsoft Business Solutions |
| Top Priority for 2006 | To ensure that our partner ecosystem is ready in every sense for the next wave of Microsoft innovation-arguably the richest product release portfolio in the history of Microsoft. |
| Top Business Challenge | Sustained and increased partner profitability and satisfaction. |
| Top Opportunity | The next wave of Microsoft technologies and the partner business opportunity therein. |
| Best Part of Channel Program | The speed with which our strategies scale delivery of the Microsoft Partner Program services and benefits out to tens of thousands of partners worldwide. We support the largest third-party sales force in the IT industry (600,000 partners representing more than 2 million employees). From one-to-one engagement and co-selling on key revenue or strategic opportunities to one-to-many Web-based tools, our program is adaptive and flexible to the needs of all. |
| Best Decision In the Last 12 Months | Stewarding the movement of the largest partner channel in the IT industry into a structured, programmatic framework built around competencies intended to foster prescriptive approaches to growing profitability and improving go-to-market engagement with our partners. |
| Miles Traveled in 2005 | 50,000 |