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Executive

Ladd Timpson



AwardTop 100
Company NameNovell
TitleGlobal director of partner and channel marketing
Years At Company20
Years In Channel19
Reports ToJohn Dragoon, vice president Global Field marketing
Top Priority for 2006To empower the channel to drive increased sales of software for the open enterprise, while increasing profitability of our partners by helping drive their services business in growth areas such as Linux and identity management.
Top Business ChallengeBuilding a specialized channel for selling Linux and identity-based solutions while fostering partner-to-partner exchange in solving customer business problems.
Top OpportunityHelp partners capitalize on the growing demand for mixed source environments where customers are demanding support of both proprietary and open-source platforms and applications in an integrated, managed environment.
Best Part of Channel ProgramTop partners in our PartnerNet program are invited to attend and participate in Novell's annual Sales Kickoff, previously reserved for Novell employees only. This truly treats our top partners as an extension of Novell.
Best Decision In the Last 12 MonthsWe refocused sales enablement of our channel partners on campaign enablement, while still providing necessary sales tools and training. New campaign enablement through Novell's Campaign Central Web site provides turn-key, ready-made customizable marketing programs easily leveraged by our channel partners, enhancing their ability to drive demand with their existing and new customers.
Miles Traveled in 2005124,000



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