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2007 Government Program Details: EMC

5-star

U.S. HQ Address176 South Street, Hopkinton, Ma 01748
Worldwide HQ Address176 South Street, Hopkinton, Ma 01748
URLwww.emc.com
CEOJoe Tucci
Worldwide Government Channel ChiefMitch Breen, SVP, Global Channel Sales
Years in position2
North America Government Channel ChiefGregg Ambulos, VP, Americas Channel Sales
Years in position6
Market segments servedBusiness & Productivity Software, Services, Software Infrastructure, Storage
Market segments served (Other)Virtualization and Consolidation
Do you partner with VARs or solution providersYes
Do you offer a separate Government channel partner programYes
Name of Government Channel ProgramEMC Velocity Federal
Briefly describe Government Channel ProgramEMC has several partner programs which address a specific partners go-to-market models within the Federal space. These programs are tailored for either Government resellers, Small Business, Federal System Integrators (FSI's), and Federal outsource.
Number of Tiers in Program4
Name of Government Channel Program managerTom Ruff
Channel manager TitleDirector, Business Development and Partner Management - Federal
Total corporate revenue in $Millions$11,155
Total indirect revenue percentn/a
Total number of government solution provider partnersn/a
Total number of education VAR partnersn/a
Total number of channel companies selling your government products and servicesn/a
Total number of registered Government partners (North America)n/a
Total number of registered Government partners (Worldwide)
Do you offer more than one government channel programFederal-specific channel program,
Do you offer more than one government channel program (Other)EMC offers serveral programs (resller and FSI)
Program RequirementsNo fee, Annual revenue commitment, Technical certification requirements, Industry/Market (vertical) expertise
Program Requirements (Other)
How does your company support its Government channel partners with leadsGenerates leads which are turned over to partners, Generates leads and initiates sales, which are turned over to partners, Works cooperatively with partners in identifying and targeting prospects, Leaves demand generation to channel partners,
How does your company support its Government channel partners with leads (Other)Online, self-service deman generation tool
Program featuresLow-interest financing, SPIFS, Rebates, Deal registration, Loaner/Demo units, Price protection plans, Discount promotions, Tiered discounts, Qualified leads, MDF
Program features (Other)
Does your company offer any of the followingYou hold/ handle GSA Schedule directly, Special pricing program for Government or education sector (end users), Offer Special programs for small disadvantaged Businesses (8a, minority, women-owned), Have a dedicated government web portal different from your standard web portal
Does your Government channel program offerPre-sales support, Post-sales support, Technical support, Local account/field reps, MDF/Coop Marketing, Rules of engagement for managing direct/indirect channel conflict, Dedicated (government) account team, Clearly defined division between accounts for direct and indirect sales,
Does your Government channel program offer (Other)Partner Support Center for tech/sales questions
Does your Government partner program portal provideSearchable product/pricing database, Downloadable marketing materials, Online training resources, Automated rebate processing , Account management, Portal with customizable views based on profiles, Restricted access to partner information
Does your Government partner program portal provide (Other)
To support inform and educate parnters, do you offerHosts a conference specifically for partners, Hosts a sales conference for direct sales and partners together, Conducts online seminars and conferences, Publishes regular newsletters, Conducts regular meetings with individual partners,
To support inform and educate (Other)Partner Town Halls w/Channel Exec, biz planning
How does your Government channel program support small solution providersHave a tier that supports their needs, Supported through distribution
How does your Government channel program support small solution providers (Other)
How do you measure the success of your Government solution provider partnersGross revenue, Services engagements/protracted contracts
How do you measure the success of your Government solution provider partners (Other)Technical accredidation & certifications
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