| U.S. HQ Address | 901 Explorer Boulevard Huntsville, AL 35806 |
| Worldwide HQ Address | 901 Explorer Boulevard Huntsville, AL 35806 |
| URL | www.adtran.com |
| CEO | Tom Stanton |
| Worldwide Channel Chief | n/a |
| Years in position | |
| North America Channel Chief | Ted Cole, Vice President Channel Sales ADTRAN Enterprise Networks Division |
| Years in position | 10 |
| Market segments | Networking |
| Market Segments Other | |
| Name of Channel Program | U.S. ADTRAN ADvantage Partner Program |
| Channel Program Description | Our 3-tiered program is flexible, matching each partner's business model/objectives. We provide support and rewards that scale to the commitment level of each partner, while offering superior revenue and margin opportunities to all solution providers |
| Number of Tiers in Program | 3 |
| Name of Channel Program manager | Jim Butler |
| Channel Manager Title | Channel Sales Director |
| Total Corporate Revenue in $Millions | $500 |
| Indirect revenue percentage | 30% |
| Total number of channel companies selling products | 3,093 |
| Total number of North American registered partners | 1,095 |
| Total number of worldwide registered partners | n/a |
| Requirements to Join Program | No fee, Annual revenue commitment, Technical certification requirements, Technology specialization |
| Other Requirements | |
| How does company support partners with leads |
1, 2, 3
|
| How does company support partners with leads--Other | |
| How does program motivate resellers | SPIFS, Rebates, Deal registration, Loaner/Demo units, Price protection plans, Discount promotions, Tiered discounts, Qualified leads, MDF |
| How does program motivate resellers--Other | |
| Which does your channel program offer |
1, 2, 3, 4, 5, 6, 7
|
| Which does your channel program offer--Other | |
| Does your partner program portal provide |
1, 2, 3, 4, 8
|
| Does your partner program portal provide--Other | |
| To support inform and educate partners |
1, 3, 5, 6
|
| To support inform and educate partners--Other | |
| How does channel program support small solution providers |
2, 3
|
| How does channel program support small solution providers--Other | |
| How do you measure solution provider success | Gross revenue |
| How do you measure solution provider success--Other | # of technology specializations held, sales of products requiring specializ |
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