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Program Details: AMD

5-star program

U.S. HQ AddressOne AMD Place, P.O. Box 3453, Sunnyvale, CA 94088-3453
Worldwide HQ AddressOne AMD Place, P.O. Box 3453, Sunnyvale, CA 94088-3453
URLwww.amd.com/marketbuilder
CEOHector Ruiz
Worldwide Channel ChiefStephen DiFranco, Corporate Vice President, Global Sales & Marketing, AMD
Years in position2
North America Channel ChiefBill LaRosa , Corporate Vice President, North America and Global Accounts
Years in position
Market segmentsComponents
Market Segments Other
Name of Channel ProgramAMD Solution Provider Program
Channel Program DescriptionThe AMD Solution Provider Program supports the growth and success of companies whose primary business is providing the full range of AMD processor-based computing solutions.
Number of Tiers in Program3
Name of Channel Program managerJonathan Seckler
Channel Manager TitleManager, North America Regional Marketing
Total Corporate Revenue in $Millions$585
Indirect revenue percentagen/a
Total number of channel companies selling products7,000
Total number of North American registered partners6,500
Total number of worldwide registered partners15000
Requirements to Join ProgramNo fee
Other Requirements
How does company support partners with leads
How does company support partners with leads--Other
How does program motivate resellersLoaner/Demo units, Awards for Sales, MDF
How does program motivate resellers--OtherSales promotions, evaluation and seed programs and marketing funds
Which does your channel program offer
Which does your channel program offer--Other
Does your partner program portal provide
Does your partner program portal provide--Other
To support inform and educate partners
To support inform and educate partners--Other
How does channel program support small solution providers
How does channel program support small solution providers--Other
How do you measure solution provider successGross revenue, Unit volume
How do you measure solution provider success--Other


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