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Program Details: AMD

5-star program

U.S. HQ AddressOne AMD Place, P.O. Box 3453, Sunnyvale, CA 94088-3453
Worldwide HQ AddressOne AMD Place, P.O. Box 3453, Sunnyvale, CA 94088-3453
URLwww.amd.com/channel
CEOHector Ruiz
Worldwide Channel ChiefStephen DiFranco, Corporate Vice President
Years in position
North America Channel ChiefBill LaRosa , Corporate Vice President, North America and Global Accounts
Years in position
Market segmentsComponents, PC, Servers
Market Segments Other
Name of Channel ProgramAMD Commercial Systems Channel Program
Channel Program DescriptionThe AMD Commercial Systems Channel Program provides a flexible, dynamic way to collaborate and innovate with a growing worldwide network of leading system integrators, VARs and distributors.
Number of Tiers in Program2
Name of Channel Program managerMichael O'Brien
Channel Manager TitleDirector of Worldwide Commercial Channels
Total Corporate Revenue in $Millions$585
Indirect revenue percentagen/a
Total number of channel companies selling products7,000
Total number of North American registered partners1,900
Total number of worldwide registered partners3800
Requirements to Join ProgramNo fee
Other RequirementsTraining and joint marketing commitments
How does company support partners with leads
How does company support partners with leads--Other
How does program motivate resellersSPIFS, Loaner/Demo units, MDF
How does program motivate resellers--Other
Which does your channel program offer
Which does your channel program offer--Other
Does your partner program portal provide
Does your partner program portal provide--Other
To support inform and educate partners
To support inform and educate partners--Other
How does channel program support small solution providers
How does channel program support small solution providers--Other
How do you measure solution provider successGross revenue, Gross revenue and net profits, Unit volume
How do you measure solution provider success--OtherNumber of partner reps trained and number of solutions developed.


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