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Program Details: American Power Conversion (APC)

5-star program

U.S. HQ Address132 Fairgrounds Road West Kingston, RI 02892
Worldwide HQ Address132 Fairgrounds Road West Kingston, RI 02892
URLwww.apcc.com
CEORob Johnson
Worldwide Channel ChiefRob Mc Kernan Vice President, Channels and Strategic Partnerships
Years in position1
North America Channel ChiefPeter Poulin, Vice President, NAM Marketing, Sales and Service
Years in position2
Market segmentsBusiness & Productivity Software, Peripherals, PC, Security, Services, Software Infrastructure
Market Segments OtherData Center and IT Cooling Solutions
Name of Channel ProgramAPC Reliability Provider Program
Channel Program DescriptionAmerican Power Conversion provides extensive marketing, training and referral support for solution providers through the Reliability Provider Program. This comprehensive 4 tiered program helps channel partners design, build and maintain systems.
Number of Tiers in Program4
Name of Channel Program managerLori Barrington
Channel Manager TitleChannel Program Manager
Total Corporate Revenue in $Millions$3
Indirect revenue percentagen/a
Total number of channel companies selling products n/a
Total number of North American registered partners25,000
Total number of worldwide registered partners50000
Requirements to Join ProgramNo fee, Technology specialization
Other Requirements
How does company support partners with leads
How does company support partners with leads--Other
How does program motivate resellersSPIFS, Rebates, Deal registration, Loaner/Demo units, Price protection plans, Discount promotions, Tiered discounts, Qualified leads, MDF
How does program motivate resellers--Other
Which does your channel program offer
Which does your channel program offer--Otherfree training
Does your partner program portal provide
Does your partner program portal provide--Other
To support inform and educate partners
To support inform and educate partners--Otherlocal trainings
How does channel program support small solution providers
How does channel program support small solution providers--Othervolume incentive rebate program called PayBax
How do you measure solution provider successGross revenue, Unit volume
How do you measure solution provider success--Otherincremental opportunities detected


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