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Program Details: Avaya

5-star program

U.S. HQ Address211 Mt. Airy Road
Worldwide HQ AddressBasking Ridge, N.J. 07920
URLwww.avaya.com
CEOLouis D'Ambrosio
Worldwide Channel ChiefCharles Ill, senior vice president, Global Sales
Years in position1
North America Channel ChiefTim Flaherty, vice president, Global Alliancepartner program.
Years in position1.5
Market segmentsBusiness & Productivity Software, Networking, Peripherals, Services, Software Infrastructure
Market Segments Other
Name of Channel ProgramAvaya Global AlliancePartner Program
Channel Program DescriptionThe Avaya AlliancePartner program combines Avaya's expertise and industry leadership with that of system integrators, service providers, outsourcers, consultants and/or technology platform vendors to deliver a comprehensive solution to customers.
Number of Tiers in Program3
Name of Channel Program managerMike Bortnowski
Channel Manager TitleGloball Alliance program director
Total Corporate Revenue in $Millions$5,148
Indirect revenue percentage60%
Total number of channel companies selling products20
Total number of North American registered partners n/a
Total number of worldwide registered partnersn/a
Requirements to Join ProgramNo fee, Annual revenue commitment, Technical certification requirements
Other RequirementsBoth have a core alliance team, joint marketing plan
How does company support partners with leads
How does company support partners with leads--Other
How does program motivate resellersLow-interest financing, Deal registration, Loaner/Demo units, Price protection plans, Discount promotions, Tiered discounts, Awards for Sales, MDF
How does program motivate resellers--OtherUS AlliancePartner Care Center
Which does your channel program offer
Which does your channel program offer--OtherGlobal program framework designed to provide consistency and predictability
Does your partner program portal provide
Does your partner program portal provide--Other
To support inform and educate partners
To support inform and educate partners--Other
How does channel program support small solution providers
How does channel program support small solution providers--Other
How do you measure solution provider successGross revenue, Services engagements/protracted contracts
How do you measure solution provider success--OtherMeets baseline investments in sales and design competency


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