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Program Details: Avaya

5-star program

U.S. HQ Address211 Mt. Airy Road, Basking Ridge, N.J. 07920
Worldwide HQ Address211 Mount Airy Road, Basking Ridge, N.J. 07920
URLwww.avaya.com
CEOLouis D'Ambrosio
Worldwide Channel ChiefCharles Ill, senior vice president, Global Sales
Years in position1
North America Channel ChiefKen Archer, vice president, North America Channels
Years in position1.5
Market segmentsBusiness & Productivity Software, Networking, Peripherals, Services, Software Infrastructure
Market Segments Other
Name of Channel ProgramAvaya BusinessPartner program
Channel Program DescriptionThe Avaya BusinessPartner program is a three-tiered, global initiative to train, certify and authorize VARs and solutions providers to sell and service Avaya solutions. Members receive enhanced marketing, training technical and financial benefits.
Number of Tiers in Program3
Name of Channel Program managerJoanne Elvert
Channel Manager TitleBusinessPartner Certification program manager
Total Corporate Revenue in $Millions$5,148
Indirect revenue percentage60%
Total number of channel companies selling products4,200
Total number of North American registered partners1,630
Total number of worldwide registered partners4200
Requirements to Join ProgramNo fee, Annual revenue commitment, Technical certification requirements, Technology specialization
Other Requirements
How does company support partners with leads
How does company support partners with leads--Other
How does program motivate resellersLow-interest financing, Rebates, Deal registration, Loaner/Demo units, Discount promotions, Qualified leads, Awards for Sales, MDF
How does program motivate resellers--Other
Which does your channel program offer
Which does your channel program offer--Other
Does your partner program portal provide
Does your partner program portal provide--Other
To support inform and educate partners
To support inform and educate partners--Other
How does channel program support small solution providers
How does channel program support small solution providers--OtherSMBS Expert program
How do you measure solution provider successGross revenue and net profits, Services engagements/protracted contracts
How do you measure solution provider success--Other


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