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Program Details: Business Objects

5-star program

U.S. HQ Address3030 Orchard Parkway, San Jose CA 95134
Worldwide HQ Address3030 Orchard Parkway, San Jose CA 95134
URLwww.businessobjects.com
CEOJohn Schwarz
Worldwide Channel ChiefJanet E. Wood, Vice President Global Partnerships and Sales Enablement
Years in position6
North America Channel ChiefJanet E. Wood, Senior Vice President Global Partnerships and Sales Enablement
Years in position6
Market segmentsBusiness & Productivity Software
Market Segments OtherBusiness Intelligence
Name of Channel ProgramBusiness Objects Partner Program
Channel Program DescriptionBusiness Objects Partner Program is designed to drive partner profitability. We work to support our partners through a clearly defined, best-in-class partner program that is based on shared goals and a common dedication to customer satisfaction.
Number of Tiers in Program4
Name of Channel Program managerTamra Muir
Channel Manager TitleVP, WorldWide VAR & Distribution Partners
Total Corporate Revenue in $Millions$1,077
Indirect revenue percentage24%
Total number of channel companies selling products3,500
Total number of North American registered partners343
Total number of worldwide registered partners921
Requirements to Join ProgramAnnual fee, Annual revenue commitment, Technical certification requirements
Other RequirementsMarketing Participation
How does company support partners with leads
How does company support partners with leads--OtherDevelopment of joint campaigns, Partner / Sales pairing programs
How does program motivate resellersSPIFS, Rebates, Deal registration, Discount promotions, Tiered discounts, Qualified leads, Awards for Sales, MDF
How does program motivate resellers--OtherOpt-in mkting, Preferred pricing for Telemktg,Free Passes to Partner Summit
Which does your channel program offer
Which does your channel program offer--OtherChannel Hotline, demo software, NFR, internal use software, mentor program
Does your partner program portal provide
Does your partner program portal provide--OtherPartner-updated Partner Locator page listing
To support inform and educate partners
To support inform and educate partners--OtherJoint Business Planning, partner opportunities to participate in sales conf
How does channel program support small solution providers
How does channel program support small solution providers--OtherAccount Mgmt team, Opt-in marketing programs, Partner enablement team
How do you measure solution provider successGross revenue, Services engagements/protracted contracts, Number of deal referrals to direct
How do you measure solution provider success--Othernet new incremental vs sales assisted revenue, YoY Growth by Partner


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