| |  |
| Executive | Mitch Parker |
| Title | Vice president, channel programs and sales operations |
| Where based | Fort Lauderdale, Florida |
| Responsibilities | Responsible for global channel programs and policies, pricing and licensing programs, field sales readiness and global sales operations. |
| To whom do you report | John Burris, senior vice president, sales & services, Citrix Systems, Inc. |
| No. of years in current position | 1 |
| No. of years in the channel | 9 |
| Number of direct reports | 30 |
| Amount of revenue responsible for | Citrix reported $909 million in 2005 with 90% coming through channels. |
| Best business decision in the past 12 months | To maintain a channel-centric focus during our 2006 acquisitions and the subsequent integration of the products into our channel portfolio. |
| Top channel goal for 2007 | Enabling business growth for our partners in the areas our acquisitions provide, selling deeper into enterprises and establishing application networking practices with our products. |
| Top lesson learned from solution providers | Many companies make the mistake of adding programs that add complexity and administrative burden without adding significant value. Programs need to be simple and effective. |
| Biggest challenge | Accelerating the growth of our partners by enabling them to take advantage of the acquisitions we've made. |
| Biggest technology innovation to affect your channel philosophy/operations | Improved Web-based delivery methods of our partner program content has allowed us to more easily and efficiently deliver training and education to our partners. |
| Favorite gadget | BlackBerry |
| First personal computer | TRS-80 Model I in 1980 |
| Most admired channel leader | Allison Watson, Microsoft corporate vice president, worldwide partner group, has been able to build comprehensive channel programs across multiple markets, channel models and geographies. |
| Most admired company | Google has succeeded at integrating many different solutions into its business model without losing sight of its core value: simplicity. |
| Most admired business person | Warren Buffett has maintained an unwavering focus on long-term value and a steady approach to success. |
| Degree(s), College(s) | Bachelor of science in mechanical engineering and a masters in business administration, Washington University in St. Louis. |
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