| |  |
| Executive | Keith Goodwin |
| Title | Senior vice president worldwide channels |
| Where based | Office in San Jose, CA -- work around the world |
| Responsibilities | Responsible for global channels strategy, creating and implementing strategies and programs. |
| To whom do you report | Rick Justice, senior vice president, worldwide operations and business development |
| No. of years in current position | 1.5 |
| No. of years in the channel | 20+ |
| Number of direct reports | 10 |
| Amount of revenue responsible for | $24 billion annually |
| Best business decision in the past 12 months | Overhauling our channel partner program. We believe to thrive and survive in today's competitive landscape our partners must focus on developing technology skills breadth, advanced technology skills depth, and utilize a life-cycle services approach. |
| Top channel goal for 2007 | To help accelerate the evolution of our partners, my team has made partner enablement is its top global goal for 2007. |
| Top lesson learned from solution providers | As Cisco continues to acquire new companies and enter new markets, channel partners are looking to Cisco to help enable them to take advantage of these exciting new opportunities. |
| Biggest challenge | Growing our SMB market share. |
| Biggest technology innovation to affect your channel philosophy/operations | Helping customers experience the numerous business advantages of Unified Communications requires our partners to have in-depth unified communications skills. To help develop and recognize these in-depth skills, we introduced the Master Specialization. |
| Favorite gadget | GPS runners watch |
| First personal computer | HP in 1993 |
| Most admired channel leader | Richard Wagoner, the CEO of GM, sees his dealers/his channel as being critical to GM's turnaround. He is visiting dealers on a regular basis and is discussing the issues that impact their business. |
| Most admired company | Starbucks has taken something as simple as a morning coffee and turned it into a must-have experience that customers are willing to pay a premium for. This is true value-added selling. |
| Most admired business person | Vikram Akula, founder of SKS Microfinance in India, is combining business thought leadership and innovation with a philanthropic spirit to fuel entrepreneurship in India. Vikram's company is using smart-card technology to provide venture capital to India's people. |
| Degree(s), College(s) | BS in economics and marketing (Central Michigan University), MBA with a concentration in finance (Wayne State University), honorary doctorate in commercial science (Central Michigan University) |
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