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Heather Clancy
THE BUZZ
April 18, 2006
Can an eco-conscious environmental strategy become a channel program differentiator?

Display products companies including NEC Display and Philips Business Solutions have been trumpeting more loudly of late their planet-friendly manufacturing strategies and designs, little surprise given the approach of Earth Day on April 22. (Or, for that matter, the July 1 deadline for the European Union’s Reduction of Hazardous Substances, or RoHS, mandate.)

Today, Xerox made a little noise of its own as the Earth Day countdown continues with the announcement that it is using a special chemical it calls E-Agent to reduce the amount of power that goes into making certain Xerox printer toner. Specifically the toner for the Xerox DocuPrint and Xerox DocuTech product series.

The company estimates it will save more than 30 million kilowatt hours of electricity by 2008 by using this new chemical, which is roughly equivalent the amount of power needed to illuminate 24,000 households for a year. Just in case that number wasn’t impressive enough, here’s another way to look at it: The same E-Agent chemical could help avoid the creation of more than 18,000 metric tons of carbon dioxide, about the amount of annual emissions produced by 2,500 midsize cars.

Xerox says it is the world’s largest manufacturer of toner, which gets produced in eight locations worldwide. It has made a corporate pledge to reduce the greenhouse gas emissions created by its operations by 10 percent over 10 years. For more info visit this link.

What’s your eco-strategy? Add to my spectrum of ideas by e-mailing hclancy@cmp.com.

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