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His answer: Nope. He said he had a way of getting his message out "using a variety of different methods."
Well, the company's founder himself hasn't yet penned a blog entry but his employees now are. The Round Rock, Texas-based computer maker this week launched one2one, billed as "Dell's Weblog."
Lionel Menchaca, Dell's Digital Media Manager, explains:
Our intention with this blog is to address issues that are important to our customers. Give us some time and we'll prove it.
It's not the only big change Dell is undertaking in its effort to bounce back from months of bad public relations and disappointing financials. It's begun taking a number of actions and, later this week, is set to take some significant pricing actions.
Jeff Jarvis, who writes the influential blog Buzzmachine.com, and was among Dell's most vocal critics - nay, he was the most vocal critic - of the company in the blogosphere last year, has weighed in. He appears unmoved and unimpressed:
Some contrarian folks' think other bloggers and I aren't giving Dell enough time and slack. Sorry. They've had a year to figure this out. They're smart. They have money. And this is the best they can do out of the gate? This is not about blog orthodoxy. This is about consumerism. They've been screwing their customers and they know it — why else are they hiring tons of new support people and doing PR about it? — but their first effort to join the conversation is to promote their products and not deal with what people are already saying about them? Sorry. That's lame. I refuse to see Dell as the poor, pitiful object of sympathy.
One of the first laws of blogging is that a blog shouldn't be a public relations effort, it should be a conversation. This is one conversation that's not starting out with a happy tone. But that doesn't mean Dell won't keep trying.
In another entry at one2one, Manish Mehta, Dell's director of Global e-Commerce, writes this invitation: "We are focused on making things easy again. Love to hear what you think."
Like it or not, Dell is about it hear it.
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