The hits just keep on comin'.

A poster at Tom's Hardware is reporting another incendiary Dell laptop - complete with photos of the laptop and firetruck called in to the emergency:

I started hearing some distant prattle about "fire", "hmmm....what could this possibly be?" I think to myself. Upon further investigation I've come to the conclusion that someone's Dell laptop just ...blew up and started a cozy little desktop fire!!!

Other details were lacking - including whether all Dell components were used in the system, if it was running an overclocked processor, or if there was other user error involved in this fire. The photos are not pretty.

During a recent Dell laptop fire at the Novell campus in Provo, Utah, Novell investigators determined a non-Dell battery that wasn't supposed to be in the unit was a likely culprit. But stories of burning Dell laptops have been repeated over the past several weeks - even while the Round Rock, Tex.-based company works with the U.S. Consumer Product Safety Commission to determine why one of its laptops burned up in a now-infamous incident during a conference in Japan.

And another dose of bad publicity hit Dell this week.

After using its new corporate blog to highlight new efforts at reaching out to Dell critics in the blogosphere, and suggesting B.L. Ochman was a successful case of one blogger/critic it's been able to satisfy, Ochman essentially told them to stop it:

Two posts on the Dell one2one blog have noted that they think I am very pleased and satisfied that someone from Dell called me to say they wanted to resolve the Dell technical support issues I've had. Yet, as much as I'd love to be convinced that Dell means what it says, that sure hasn't happened...

So Dell, stop saying that I am thrilled with these phone calls. Because, like your blog, they are nothing but a PR ploy and, in case you haven't heard, that kind of stuff doesn't work anymore...

You want me to buy a Dell? You have to convince me that you'd stand behind it. That has yet to happen.

That item by Ochman has led Dell to contact her again to try, once again, to end the ordeal on an up note.