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Choosing Chips


VARBusiness logo By Damon Poeter, ChannelWeb
12:00 AM EDT Mon. Apr. 21, 2008
From the April 21, 2008 issue of VARBusiness
Page 1 of 3
Whether your calculations tell you we're already in an economic recession or one is looming, it's never been more important for system builders and resellers to be smart about the parts and solutions they package for customers.

Don't just trust in clock speed and raw horsepower to make processor and system sales. If there's ever been a time to take a deep dive into the value gains to be found in things like scalability and power efficiency, it's right now.

Here's a look at the silicon products from top vendors that VARs say are delivering the right bang for the buck.

Server/Workstation
Quad-core server processors remain the gold standard for OEMs and system builders, particularly with virtualization practices growing in the data centers they provision. Intel's quad-core Xeons have the lion's share of the market and the Santa Clara, Calif.-based chip giant in late March released two new low-voltage, quad-core Xeons that should be pretty popular—the L5400 series, which comes in 2.33-GHz and 2.50-GHz flavors, both of which sit in a 50W thermal envelope. And Intel says it will also ship a 40W, 3.0-GHz dual-core Xeon sometime in the second quarter.

Where to put those juicy new dual- and quad-cores? Builders, integrators and solution providers serving the SMB market might want to get to know Intel's new set of modular server building blocks, code-named Clear Bay, launched in mid-January. The Clear Bay building blocks, which come with a built-in management console, can support up to six server compute nodes and 14 serial-attached SCSI 2.5-inch hard disk drives. Clear Bay also has two Ethernet switch modules and virtual storage mapping.

CRN's Test Center calls Clear Bay "an all-in-one, top-to-bottom, rackable system that provides bladelike horsepower in an easy-to-deploy, easy-to-manage package."

Intel's long-awaited modular server has system builders and other channel partners licking their chops at the prospect of wrapping the ultra-scalable product with services for small- to midsize business customers.

Clear Bay should find its "sweet spot" with SMBs looking for enterprise-class IT solutions, said David D'Agostino, vice president of operations at Victor, N.Y.-based Brite Computers.

"I think there's no question that there's a sweet spot in the SMB space, basically anyone with 10 to 25 users. The customer is able to scale this as the company grows, so it's basically a business-in-a-box. You can continuously increase modules," D'Agostino said.

Meanwhile, Advanced Micro Devices Inc. is shipping quad-core Opterons in volume following a fix of the glitch that hampered the ramp of the Sunnyvale, Calif.-based chip maker's latest server chips late last year and the first quarter of 2008.

OEMs and system builders will have quad-core Opteron systems raring to go in April, and that's not a moment too soon for struggling AMD. Sun Microsystems Inc. announced the first such server, with Hewlett-Packard Corp. following close behind with its $17,000 ProLiant DL785 G5, built on four 2.2-GHz Opteron quad-cores with 8 Gbytes of memory.

But will four cores from AMD be enough to hang tough with rival Intel? Watch out as the chip leader takes the dust covers off a six-core server processor code-named Dunnington, which Intel Digital Enterprise Group GM Pat Gelsinger has promised to start shipping in the second half of the year.

Next: Clients


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