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efolder Whitepaper: Three Ways to Design Profitable Backup and Disaster Recovery Services

Backup and disaster recovery services stand as a staple for most VARs and managed services providers today, but sometimes partners leave a lot of money on the table when pricing and packaging their solutions.

  Partners should look for ways to incorporate BDR into complete managed services offerings, use services to win new clients or bundle backup and disaster recovery with selected services with higher margins.

Here’s how each of those three approaches can be positioned:
1. Selling BDR as part of a complete MSP offering
2. Selling BRD as a wedge offering to build up a client roster
3. Offer a menu of bundled service offerings

All three of these models vary greatly from each other, but what they have in common is that they see BDR as more than a mere SKU to be resold. Instead, BDR provides an opportunity to grow business, build up higher margin services and differentiate oneself in a crowded market.

Register to learn more.



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