Search
Homepage This page's url is: -crn- Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Jobs HPE Zone Intel Partner Connect Digital Newsroom Dell Technologies World Newsroom Dell Technologies Newsroom HP Reinvent 2020 Newsroom IBM Newsroom The IoT Integrator Lenovo Newsroom NetApp Data Fabric Intel Tech Provider Zone

5 Things To Know About IBM's Sale Of Marketing And E-Commerce Assets

IBM was once a leading force in offering enterprise software to facilitate the client engagement experience, fielding a broad portfolio of e-commerce and marketing automation solutions.

1   2   3   ... 6 Next

IBM Bows Out Of Marketing And Commerce Biz

IBM was once a leading force in offering enterprise software to facilitate the client engagement experience, fielding a broad portfolio of e-commerce and marketing automation solutions.

But with a deal earlier this week to sell IBM Marketing Platform and some other commerce assets to private equity firm Centerbridge Partners, IBM has now fully walked away from those businesses.

That should come as no surprise to partners, as IBM has been shifting its business to focus on core technology priorities, said Darrin Nelson, vice president at Sirius Computer Solutions, IBM's largest channel partner.

Sirius had been anticipating the divestiture in those areas, Nelson said, though the company wasn't sure what that would look like.

Now the deal with Centerbridge, and an earlier sale of assets to HCL Technologies, "essentially punctuate an end of an IBM era," Nelson told CRN.

 
 
1   2   3   ... 6 Next

sponsored resources