On Facebook, a New Way to Keep Your Friends Close and Your Un-Friends Closer

Barney Pell, founder of natural search startup Powerset, has been contemplating the idea of friendship on Facebook and, just as importantly, what happens when friends fire you:

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So Pell invented a new application, "Unfriender," with developer Siqi Chen. In their description of the application on Facebook, Pell and Chen write, "Do you ever worry that people you have added as friends on Facebook have secretly removed you from their friends list? Unfriender solves this problem by letting you know when people have unfriended you, easily and automatically."

So, in other words, you no longer have to wait until after the holiday season to see who sent you a greeting card and who didn't. If nothing else, applications like Unfriender will make you think twice about becoming friends with someone in the first place, knowing they'll be notified more easily - - electronically - - when you've eventually dumped them.

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