IBM Finds The Blogging Bottom Line

business blogging

Willy Chiu, IBM Software's vice president of high performance on-demand solutions, puts it this way:

Harriet Pearson, IBM's vice president of corporate communications and chief privacy officer, adds:

That reminds me of the great Steven Wright line: "It's a small world, but I wouldn't want to have to paint it."

No, you don't have to paint it, but you have to be aware of what people are saying about your industry, your business and even your company. If you're smart, you'll take what people are saying and use it to your business advantage.

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Ah, and this is where IBM pitches its own wares during the web-umentary. Says Chiu:

So far, Technorati, Google, and Ice Rocket, among others, have come along to fill the web log search space. IBM hasn't yet spelled out, precisely, how its advance analytics can provide a more compelling value proposition than what's available for free.

But the company's executives say they see substantial opportunity nonetheless. Chiu says IBM will be making its R&D and tools available for businesses to leverage the blogosphere. It's hard to say how much profit IBM has seen so far from its various "on-demand" initiatives, and how much profit it will see from its blogging initiatives. But IBM believes it has found a bottom line in blogging.