Startup Targets SMBs With Digital Signage Bundle


Company:

Headquarters: Chantilly, Va.

Technology Sector: Hardware

Key Product: Mvix DS-100

Year Founded: 2005

id
unit-1659132512259
type
Sponsored post

Number of Channel Partners: 15 worldwide

Ideal Channel Partner: Small-business-focused solution provider

Why You Should Care: MvixUSA's digital signage solutions are targeted specifically at the small and midsize businesses that can't afford -- and really, don't need -- the more sophisticated, large-scale, feature-loaded products sold by bigger vendors.

The Lowdown: MvixUSA started with a focus on home entertainment and home media products, but in the past two years has moved into digital signage and NAS.

The company relies primarily on a growing pool of solution providers in North America, South America and Europe to build solutions around its digital signage portfolio, said Mike Mallon, business development manager at MvixUSA. About 90 percent of MvixUSA's digital signage business goes through the channel, Mallon said.

Mvix DS-100 Digital Signage Player

"There were a lot of small businesses needing media players like ours for digital signage purposes," Mallon said. "They were looking for standalone players, not legacy systems, in the $200 to $400 range. They had a very specific set of requirements, which large digital signage companies were not able to fulfill."

MvixUSA sees a niche play targeting small businesses that want low-cost, high-definition, networkable digital signage solutions but don't have the money -- or the need -- to spend on sprawling systems with hundreds of features.

"These are not multistory buildings -- it's a couple of office suites in most cases, and two, three, maybe four LCDs in those businesses. Our idea was to actually put together a player primarily for this purpose," Mallon said. "The features are fairly limited compared to the bigger solutions, but they [have] 85 to 95 percent of the features that small businesses need."

MvixUSA's latest media player offering is its Mvix DS-100 bundle -- a custom solution that includes its Mvix DS-100 Digital Signage Player, Mvix signage portal application (a piece of Microsoft Windows-based software that includes a scheduler and playback controller) and a 16-GB Flash drive or 16-GB SD card. Introductory pricing for the Mvix DS-100 starts as low as $399.