VaultLogix: Online Data Backup Star On The Rise

Company:

Headquarters: Danvers, Mass.

Technology Sector: Storage

Key Product: VaultLogix Internet Vault

Year Founded: 1996

Number of Channel Partners: More than 300 in North America

Ideal Channel Partner: SMB-focused solution providers

Why You Should Care: VaultLogix offers its partners a white-label data backup service that delivers digital insurance to customers at an affordable price.

The Lowdown: A company's most valuable asset is its data, but very few are protecting it in the most efficient, up-to-date way possible. VaultLogix is not hardware or software, but rather a service that goes beyond traditional backup methods such as manual tape drives.

The company has expanded rapidly over the last few years, acquiring competitor LogiVault in 2007 and launching service in Canada later that same year. Last month, the company disclosed that it has expanded its reach to the point where it now boasts customers in all 50 states.

"We only offer online backup service. No appliances, no e-mail archiving. We can back up all Windows applications, Oracle, Linux and so on. We offer a wide range of supported platforms," said Tim Hannibal, president of VaultLogix. "Partners sign up for aggregate usage. They download software to the clients' location. Because it's an agentless solution, we don't have to install on everyone's machine."

VARs purchase the VaultLogix online backup service at a wholesale rate and establish their own pricing and margin levels for customers. The vendor offers partners assistance with customer activation, marketing, reporting, billing and support. Backup is provided on-site, as well as at two off-site data centers. A fully automated process is employed, with backups held on disk for rapid file restoration.

"Every partner gets the tools they need," Hannibal said. That includes a VIP log-in to a special partner portal, where VARs can check order status, add accounts, and print branded billing invoices and marketing materials. In addition, solution providers are afforded screen-sharing access to support engineers 8 a.m. to 6 p.m. EST, in addition to 24x7 support.

"We take all of the burden of support and selling out of their hands, but all the materials look like they are the VARs'," Hannibal said. "The technology has to sell itself, but our VIP tools add benefits."