Sony, Comcast Partner For Retail Store
"Consumer electronics are becoming increasingly advanced, and the strategy behind Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technologies," said Stan Glasgow, president and COO of Sony Electronics in the U.S., in a statement. "At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast's advanced delivery services integrate beautifully with Sony's hardware products and entertainment content."
Sony has more than 40 Sony Style stores in the U.S., but the Philadelphia spot with Comcast will be its first co-branded retail location. At the new store, Sony said it plans to offer Bravia high-definition LCD TVs, Vaio PCs, DSLR and Cyber-shot digital cameras, PlayStation 3 and PSP consoles, and other products. Comcast will be demonstrating its entire portfolio, the press release indicated, including voice, video and Internet services.
"Innovation has been the cornerstone of all that we do at Comcast, and this new interactive space is the perfect showcase for our current and future technology," said Tony Werner, Comcast's CTO, in the statement. "We're thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It's also a terrific, hands-on way for consumers to experience how all our products work together."
"This is another great example of innovation and consumer technology being showcased in Philadelphia by Comcast," added Philadelphia Mayor Michael Nutter in a statement. "Comcast has attracted great partners like Sony that continue to benefit our citizens with cool products."