Microsoft Wants You ... To Do Windows Mobile Updates

The job ad, posted to Microsoft's U.S. career site on April 10 with the title "Lead Software Development Engineer," states that Microsoft's goal "is to enable customers to anticipate and enjoy a predictable stream of new and improved capabilities for their Windows Phone via a Device Update service that is worry-free and easy-to-use."

Microsoft did debut an update system at the same time it released Windows Mobile 6.0 two years ago. But unlike software updates for, say, Apple's iPhone -- which, when updated, allows users to download new operating systems to their phones for free -- Windows Mobile users often must buy a new phone to get updated Windows Mobile versions.

That subject was a big point of contention on a Microsoft Facebook page devoted to Windows Mobile discussion. The wording of Microsoft's job description seems to suggest Microsoft is addressing the issue directly.

"Have you wished to see your Windows Mobile phone with new features "magically" show up without you buying a new one?" the ad reads. "Do you want to see greater and better quality and cool software delivered to your love ones' Windows phones from just a click? If this is your dream, this is a place for you. Come join us to make this dream into reality!"

The job ad also seems to acknowledge Apple and Microsoft's other competitors in the mobile space.

"With the mobile industry's strong growth and several competitors playing in the field, we are going to have a challenging but fun time to show customers what Windows phones can become in the next few years," it reads.