Kodak Takes Kodachrome Away
The Rochester, N.Y.-based company said that it is retiring the product since sales have declined dramatically in recent years, and that shutterbugs are turning to newer types of Kodak film and the company's digital imaging technologies.
In fact, Kodak said in a statement that Kodachrome film makes up just a fraction of 1 percent of Kodak's total sales of still-picture films.
"It was certainly a difficult decision to retire it, given its rich history," said Mary Jane Hellyar, president of Kodak's Film, Photofinishing and Entertainment Group, in a statement. "However, the majority of today's photographers have voiced their preference to capture images with newer technology, both film and digital."
Kodak said it now gets about 70 percent of its revenue from commercial and consumer digital businesses, and additional revenue from its motion picture film products.
Now that Kodak has taken his Kodachrome away, Simon will have to use some other film in his Nikon camera.