At Sun, Business Building Equals Community Building


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Sun Microsystems, already one of the more blog-friendly companies, could be getting ready to throw more of its strategy behind a "community-based" approach.

Claire Giordano, a Sun engineering manager, likens the gathering efforts around Open Solaris to development of the Flickr photo-sharing community:

Growing the Open Solaris community is going to involve building lots of these personal connections. Personal and authentic, not stiff and corporate. Cool.

Observers, like Tim Bray, have been pointing to Giordano's observation and advising folks to keep an eye on the space.

As logical as community-building is for Sun--or any company, for that matter--it's worth remembering that Sun was once so proprietary that even Bill Gates could laugh at its expense.

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