Sun Tossing New Darts At Dell

Now Sun sees a bullseye in Round Rock, Texas and is firing away at Dell. This morning, Sun is publishing an open letter to Dell customers, according to Jonathan Schwartz' blog, and is trying to hit where it hurts. The letter, to appear in newspaper advertisements, says:

(Custom system and white box builders have actually been making this argument for years, and have maintained a steady and good share of the market in the process.)

Sun is also offering up a video parody of Intel-based Dell servers to further make its point.

So far, Dell has chosen not to engage Sun publicly and is, instead, spending its marketing dollars and efforts elsewhere.