Analyst Group Says Shift To Notebooks Hurt Printer Sales

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Research firm Current Analysis says that the continued shift to notebooks from desktops led to "disappointing" sales of printers during the late fourth quarter, as notebook-printer bundles have not caught on in the low-end of the market as desktop-printer bundles have.

The San Diego, Calif.-based analyst group said inkjet printer sales in the period between Thanksgiving week and the end of the year dropped 1 percent in 2006 compared to 2005, noting that during the same period desktop PC sales dropped 2 percent. Current Analysis, in its report, wrote:

Printer manufacturers should consider devoting more resources toward notebook bundling opportunities, since holiday notebook PC unit sales increased 51 percent and revenue growth amounted to 21 percent year-over-year -- both growth rates are higher than those of the 2005 holiday season.

Notably, Current analysis said it found "inkjet cartridge sales recorded an unimpressive 2 percent growth rate, the poorest holiday performance in three years. Business printer sales, the firm said, increased 20 percent during the holiday period in 2006 compared to 2005 "due to the drastically declining ASPs and more consumer-friendly designs."

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