We Need To Talk Less--And Do More--About IT

In the early days of the market, customers were willing to pay more for faster and better technology. Now they want the solutions and leverage that the legacy infrastructure offers. So, as you well know, a sales pitch today around better, faster falls on deaf ears. What you need is a well-thought-out marketing plan that positions your business well and puts the right marketing and sales tools in your team's hands to make something positive happen.

ROBERT FALETRA

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Can be reached via e-mail at [email protected].

We recently added some resources at Everything Channel to help solution providers build a stronger position in marketing. We are already working with partners to help them drive revenue by taking advantage of a government program that allows an accelerated rate of depreciation for businesses that make capital expenditures in 2008.

If you're interested in how you can develop some marketing around the Economic Stimulus bill, you can call Tony Serino, who was tapped to lead Everything Channel's Marketing Services for Solution Providers, launched last month to help solution providers expand their businesses. Tony can walk you through some ways you can drive revenue fast. But you need to act quickly, because this particular government program ends on Dec. 31.

We are building other tools for solution providers and their sales teams, as well, that will help to quickly and fully define the scope of potential projects. In addition, we are building custom marketing programs and PR campaigns and a host of other marketing and sales services you can take advantage of through vendor market development funds to rev up your business and position it for many years of growth for the future.

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