How ISVs Can Use The Latest Microsoft Investments To Unlock Growth

Microsoft’s latest investments for software companies is a sure sign that now is the time to bring your innovative solutions to market.


Microsoft’s latest investments for software companies is a sure sign that now is the time to bring your innovative solutions to market. ISV Success general availability, Azure Migrate and Modernize and Azure Innovate offers, and other partner investments can help you meet the ever-increasing demand for innovative, secure cloud solutions.

Customers are clamoring for modern, AI-powered cloud apps that offer efficiency, security, and the tools they need to get an edge in the market. Canalys estimates the cloud marketplace opportunity will grow to more than $45 billion in the next two years. Even more compelling is the fact that one-third of that revenue will flow through partners like you.

What’s more, the Microsoft commercial marketplace has experienced a 138 percent increase in sales over the last year alone. That’s great news for businesses of every size, from startups and mid-size companies to category leaders that need to stay ahead of the competition.

ISV Success goes mainstream

Microsoft recently announced the ISV Success pathway within the Microsoft AI Cloud Partner Program is now generally available. ISV partners are provided invaluable support as you build, publish, and grow your solutions across the Microsoft Cloud. Then, when you’re ready to go to market, ISV Success empowers you to take advantage of the dramatic growth in the Microsoft commercial marketplace.

Joining ISV Success also gives you access up to $126,000 in benefits. The array of technical, sales, and marketing benefits includes cloud sandboxes, developer tools, technical and business resources, and a dedicated community ready to help foster growth and innovation.

Unlocking growth in the marketplace

The Microsoft commercial marketplace makes it easy for ISVs to reach more customers, simplify sales, and unlock growth. Built on cloud technologies, it acts as both a sales channel and an e-commerce hub that brings buyers and sellers together to enable seamless transactions.

You can choose from three powerful sales methods in the marketplace:

  • Sell directly to Microsoft customers either through storefronts or by surfacing solutions contextually within products like Teams or Azure.
  • Activate an ecosystem of partners to sell solutions on your behalf.
  • Co-sell with Microsoft sellers and take advantage of a global sales force.
  • To learn more about how you can make the latest Microsoft investments work for you—and unlock growth by offering your solutions on the Microsoft commercial marketplace—visit Azure for ISVs today.

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