Attack Surface Management Startup Cavelo Seeks To Ramp Up Growth With MSPs

The company’s technology aims to make it ‘easy to see what’s going on’ with data discovery and classification across a customer’s environment, says Cavelo Channel Chief Larry Meador.

Four-year-old startup Cavelo is making a push to bring its attack surface management capabilities to more MSPs, as service providers increasingly look to consolidate their tools while improving visibility into data security risks, according to Cavelo Channel Chief Larry Meador.

While addressing a room of MSP executives Monday at the XChange March 2025 conference, Meador said the company’s technology especially excels at enabling MSPs to quickly discover and classify a customer’s data, even across distributed infrastructure.

“You're going to look like a magician — because most of the time, the customer doesn't know where all of their data is,” Meador said during XChange March 2025, which is hosted by CRN parent The Channel Company and being held this week in Orlando. “We make it easy to see what’s going on.”

For AvTek Solutions, an Allen, Texas-based MSP, Cavelo’s capabilities around automation of data gathering appear to have a lot of potential, said Wayne Hunter, president and CEO of AvTek.

Based on what AvTek has seen so far, Cavelo’s offering should be able to “reduce our time in gathering data to get the customer up and ready for an audit,” Hunter said. “It’ll shrink that window hugely.”

Cavelo, which was founded in 2021, also offers a range of capabilities in its attack surface management platform. In addition to data discovery and classification, the startup offers asset discovery, identity access management and vulnerability management.

As a result, working with Cavelo also would appear to be beneficial from a consolidation perspective, Hunter said.

“What they’re doing is combining about four different tools that I use into one platform,” he said, noting that AvTek is planning to partner with Cavelo. “From an MSP standpoint, it’s the consolidation and automation of multiple tools into one framework.”

Hunter added that he has known Meador, a channel veteran, for many years. Meador joined Cavelo in January after serving as channel chief at security awareness training provider Infima Cybersecurity since 2023. Earlier roles for Meador included as channel chief at DataStream, an MSP-focused cyber insurance broker and services firm.

For Cavelo and its MSP partners, Meador said, the opportunities are immense given the number of segments the vendor is already operating in — with more capabilities in the works.

Ultimately, the capabilities are “all built into this one platform [in order] to make your life much easier,” he said.