Cavelo Security Visibility Platform Opens Doors To New Recurring Revenue ‘Service Offering’ For MSPs: CEO James Mignacca

‘I want to definitely highlight the fact that a lot of our learnings came from being an MSP,’ says Cavelo CEO James Mignacca. ‘For everyone in this room, this product will get you more recurring revenue as a new service offering.’

Cavelo founder and CEO James Mignacca Monday told an audience of MSPs that his company’s security visibility platform has been tailor-made to power a completely new recurring revenue service offering for them.

“We were an MSP,” said Mignacca in a breakout session at XChange August 2025, being hosted this week in Denver by CRN parent The Channel Company.

“I want to definitely highlight the fact that a lot of our learnings came from being an MSP. For everyone in this room, this product will get you more recurring revenue as a new service offering. Forget about the marketing terms for a second here. This is a new revenue stream, not a rip-and-replace for vulnerabilities, data discovery, etc,. etc. This is one platform consolidating your tech stack without having to hire the expensive resources from a cybersecurity standpoint to be able to bring enterprise tools to your MSP.”

Cavelo, a four-year-old MSP startup that is gaining momentum in the MSP community, was built from the ground up as an MSP offering to do away with the security tool sprawl that is leading to security alert fatigue and MSP burnout.

The Cavelo security visibility platform, in fact, is designed to provide full and continuous visibility into an MSP customer’s cyber risk.

The platform, Cavelo said, goes beyond security telemetry with “actionable insight aimed at driving smarter decisions, faster compliance and measurable risk reduction.”

Among Cavelo’s capabilities are an ability to provide visibility into where assets and sensitive data reside, who’s accessing them, how and which vulnerabilities pose real business risk, and what misconfigurations are leaving doors wide open.

One of the keys to the platform is its ability to understand the full scope of a company’s assets beyond just laptops, desktops and servers to software installed or even not installed.

“We start with understanding all the different facets of the organization from obviously the physical to the virtual and then being able to do that on a continuous basis,” said Mignacca.

“When it comes to antivirus not being installed, if it is not installed because of human error or whatever it might be, that’s a hole in the environment and we can tell you that on an ongoing basis,” he said.

The visibility platform also provides data discovery and classification, scoring liability risk with “real-world” dollar impact. “From a data discovery standpoint, we are able to look at your entire environment whether it is cloud or on-prem,” said Mignacca.

The Cavelo platform is also providing visibility into Microsoft Copilot risk, said Mignacca, with the potential of data being shared to a wider audience. “We provide that Copilot readiness tech report because we have access to that telemetry data in your customer’s environment on an ongoing basis,” he said. “That’s just one use case.”

Vulnerability management is also a critical feature of the Cavelo platform, providing the ability to identify what patches need to be applied immediately. “If your CFO has access to the most sensitive data, you probably want to patch that machine faster than the receptionist machines that don’t have access to data. We give you that in-depth view as to where are the actual threats and risks in your environment,” said Mignacca.

Cavelo even provides a cost of breach calculator with real-world dollar liability. “The executives don’t understand the bits and bytes, they understand the budget and how you’re spending,” Mignacca said. “If you tell them there’s a $10 million potential liability if there’s a data breach, it opens up a dialogue.”

Larry Meador, a highly respected channel chief veteran who took on the Cavelo channel chief role in January, said the company’s unified visibility platform provides “everything that matters” in the MSP security realm in one single pane of glass. “We help MSPs quantify and communicate cyber risk and create new recurring revenue,” he said. “We are helping you cut through the noise by prioritizing those vulnerabilities. It is based on actual business exposure. It allows you to talk about the business side of things instead of talking about the tech side of things. At the end of the day, it helps you cement that client trust because it is a data-forward platform.”

Alexandra Kehayas, head of marketing for Cavelo, said the company’s MSP roots have been a critical factor in the product’s development. “We actually have been in your shoes,” she said. “We were an MSP. We built an MSP brand years ago. We felt the same pain points you are feeling day to day: tool sprawl, lack of visibility, pressure of juggling growth with limited resources. We really wanted to take those learnings and build a product and platform that is easy to use and that helps MSPs. It is something we wish we had when we were an MSP.”

Mike Hughes, co-founder and CEO of Dura Cyber, a Camas, Wash.-based security solution provider, said he sees Cavelo solving the critical problem of data exfiltration.

“When you move from on-premises to the cloud and you don’t secure that, you are giving your employees carte blanche to do whatever they want with your data,” he said. “This is a tool that will discover what employees are doing with your data. It allows you to get control of that so you can subsequently feel comfortable about bringing AI into an environment. I’m glad they are doing this. A couple of other MSPs recommended I look at this.”

Hughes said Cavelo’s MSP legacy is a differentiator for the company. “If an MSP developed it, then you know there was a lot of thought behind it,” he said.

Scott Berg, president and chief nerd of Internet Nerdz, Pensacola, Fla., said he was impressed by the Cavelo presentation. “I love it,” he said. “I’m going to ask for a demo. I can see a proof of concept in the future.”

Manuel Villa, founder and president of VIA Technology, San Antonio, said he was also impressed by the product. “It’s very cool,” he said. “I can’t wait to go to the booth, find out more, download the software and do some testing.”

Villa praised the strong MSP-focused orientation of the product. “I want to minimize our security toolset,” he said. “Security is a huge problem. That is what keeps me up at night.”