What's The Word Of The Year? The Channel Weighs In At XChange March 2025

The Channel Company’s Caleb Owen gets the latest from channel attendees and CRN editors at the Solutions Pavilion at XChange March 2025.

At XChange March 2025, channel attendees were asked for the one word that will define 2025, and AI was the clear standout. Whether they love it or fear it, everyone agreed AI is transforming the industry fast.

Vendors and MSPs are seeing more practical AI applications, creating massive opportunities for innovation and business growth.

Beyond AI, attendees highlighted growth, adapting to change, seizing new opportunities, and staying competitive in an evolving market.

But it’s not just about technology. Community was another big theme, with attendees emphasizing the power of collaboration. At events like XChange, vendors and partners come together to share insights, tackle challenges, and build stronger industry connections.

The Channel Company’s Caleb Owen was live on the floor to hear the latest from channel attendees and CRN editors at the Solutions Pavilion.

For more CRNtv On Location coverage, visit the XChange Digital Newsroom.