Slide Exec On Measuring Success: ‘We Don’t Grow If Our MSPs Don’t Grow’

‘At the end of the day, we want partners to feel proud to work with us. If we make it easy to work with us and support their growth, then we’re doing our job,’ says Natasha Boyko, head of channel and community at Slide.

A partner-first strategy is central to the long-term growth plans for Slide, with the vendor directly measuring its success by the success of its partners.

“We don’t grow if our MSPs don’t grow,” said Natasha Boyko, head of channel and community at the Norwalk, Conn.-based business continuity and disaster recovery vendor. “We’re really passionate about being MSP-obsessed and constantly asking ourselves what our partners need in order to succeed.”

That approach goes beyond giving partners a product to sell. Boyko said the company focuses heavily on helping MSPs feel confident when discussing cyber resilience and backup services with customers.

[Related: Slide CEO Says New $25M Funding ‘Proof That We’re In It For The Long Haul’]

“It’s not just about helping them sell our cyber disaster recovery platform,” she told CRN. “It’s about making sure they feel equipped to have those conversations and helping them translate that knowledge to their end users so they can position themselves as trusted advisers.”

At Slide, the team believes that support structure is increasing as MSPs take on larger roles in guiding SMBs through security and disaster recovery decisions, according to Boyko.

“If an MSP calls us, they’re getting a technician on the phone immediately,” she said. “They’re not stuck in a phone tree for an hour trying to get to the right person. In disaster recovery situations, every minute counts.”

In addition to technical support, Slide provides sales enablement resources, product updates and training designed to help partners build stronger customer relationships. That’s where MSPs can differentiate themselves by delivering broader business continuity and disaster recovery strategies, Boyko said.

“Everyone knows backup, and it can turn into a race to the bottom,” she said. “What we want to do is empower MSPs to build a full [business continuity and disaster recovery] solution for their customers so they stand out in their local markets.

“At the end of the day, we want partners to feel proud to work with us,” she added. “If we make it easy to work with us and support their growth, then we’re doing our job.”