Moovila CEO: Our Project Management System ‘Can Act Like Bumpers In A Bowling Alley’

‘We believe in supervised automation: human beings and AI living side by side. Our system can act like bumpers in a bowling alley, guiding even less experienced project coordinators through best practices so they avoid gutter balls,’ says Mike Psenka, Moovila founder and CEO.

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Project timelines are one of the most overlooked sources of lost profit for MSPs and that, according to Moovila founder and CEO Mike Psenka, is where the company can help.

“Projects and project management aren’t a super-sexy concept,” said Psenka. “But I got fascinated with it more than 10 years ago because I realized something strange. In all these large enterprises, people were still surprised when projects were late. And that didn’t make any sense.”

He said the realization that project delays are more a probability problem than a management failure led him to launch Mount Pleasant, S.C.-based Moovila, using AI to automate and monitor project timelines across large portfolios, integrating directly with PSA tools.

[Related: Survey Finds Scope Creep, Bad Timelines Top Profit Killers For MSPs: Exclusive]

Psenka spoke to a packed room full of MSPs at CRN parent The Channel Company’s XChange NexGen conference in Houston last week.

“It’s just not possible for human beings to manually monitor and manage projects or portfolios of any significant size,” he said. “If you wouldn’t try to manage every node in a network by hand, why do we still try to do it with project tasks?”

Moovila helps MSPs predict, detect and prevent timeline failures—a root cause of lost margin, churn and credibility, he said. And project delays can ripple into communication breakdowns, resource scheduling issues, customer dissatisfaction and eventually profitability.

Automation, he said, is the only realistic solution.

“If 54 percent of MSPs say project management is critical to their business, and 47 percent say it’s impairing margins, then we’ve got a huge risk category sitting in plain sight,” he said. “You can’t solve that with optimism; you have to solve it with automation.”

He described Moovila’s system as “RMM for projects,” continuously monitoring schedules, workloads and dependencies, and alerting teams to risks before they grow.

He emphasized that automation doesn’t replace project managers but empowers them.

“We believe in supervised automation: human beings and AI living side by side,” he said. “Our system can act like bumpers on a bowling alley, guiding even less experienced project coordinators through best practices so they avoid gutter balls.”

Nigel Ziyad, CEO of St. Charles, Ill.-based Ziyad Technical Resource Consulting, told CRN Psenka’s talk hit close to home as he has dealt with inaccurate project timelines.

“When I was managing projects, getting the timing right was always the issue,” he told CRN. “I had one project where a simple task took a whole day, and then it had to be redone. That kind of delay just cascades through everything: cost, scheduling, profitability.”

Tools that can automatically track those overruns and help forecast the impact, he said, could be a game-changer.

“Being able to recover from that and calculate what your profit or loss will be based on delays like that, that’s really helpful,” he said. “It’s about allocating the right resource at the right time.”