6 Key Players In Digital Signage Software

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So far, digital signage has been a specialty niche. But it doesn't look like it will stay that way for long.

CRN research finds that the number of VARs offering digital signage solutions could quadruple over the next few years. Why all the hubbub?

Falling display costs and the availability of off-the-shelf software packages are lowering the barriers to entry in the digital signage space. What's more, VARs say that customers are now approaching them to ask about digital signage solutions.

Here's a snapshot of key digital signage software vendors and their products, including some information on their channel partner programs.

COMPANY: 3M Digital Signage
Bainbridge Island, Wash.

PRODUCT LINE: 3M Digital Signage Network Edition version 3.5 lets users host and manage a distribution hub and includes modules that can pull in live information such as financial news.

PARTNER POINTS: 3M offers Web-based training, presales support and discounts. Distributors include Ingram Micro and Digital Signage Group.

COMPANY: BroadSign International
Boise, Idaho

PRODUCT LINE: The BroadSign Suite allows network operators to target, sell or purchase network airtime, and its administrator module generates "proof of play" reports.

PARTNER POINTS: The BroadPartner program provides training and services for developing digital signage solutions.

COMPANY: Cisco Systems
San Jose, Calif.

PRODUCT LINE: The Cisco Digital Media System provides a comprehensive suite that includes content creation tools. Displays can be on-site or accessed over the Web.

PARTNER POINTS: The Cisco Channel Partner Program includes training, tools, support and various financial incentive programs.

COMPANY: Clarity Visual Systems
Beaverton, Ore.

CoolSign 3.0 allows users to target audiences by location, time or day of week and can be controlled by market conditions, inventory changes and local weather.

PARTNER POINTS: Planar Systems says its partner programs are tailored to open systems solution providers, resellers, integrators, consultants and designers.

COMPANY: Omnivex

The Omnivex suite bundles utilities for managing displays via RS-232, determining optimum resolutions, editing colors or color ranges and restoring displays with screen burn.

PARTNER POINTS: Omnivex provides training, finder's fees and margins up to 25 percent. It is distributed by Digital Signage Group.


InfoChannel's 5 provides tools for creating content as well as offering a complete suite for distributing, monitoring and managing content.

PARTNER POINTS: Scala says it provides sales leads and an online partner locator for its channel of value-added resellers.

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