Glen Hopkins
HP now believes it can attain the same type of advances in performance and price advantage that the processor industry has gained through Moore’s Law. ’In our market, just like in the computer market, speed and performance are critical. And it’s more than just performance,’ Hopkins said.
Glen Hopkins, director of research and development for Hewlett-Packard’s Commercial and Business Platforms, helped marry Moore’s Law to HP’s printing technology, which led to a July announcement of a breakthrough platform.
The company rolled out its Scalable Printing Technology—years in the making—that applies the manufacturing process for semiconductors to the manufacturing of printheads. The result: printers that can hold 3,900 nozzles on a single head, a dramatic improvement in print quality and sharply reduced manufacturing costs. ’We’re trying to provide as much performance, speed and image quality [as possible] at the best price,’ said Hopkins, a 20-year veteran of HP. ’Our mantra is price/performance.’
In addition to using the new manufacturing process to place many nozzles into a small area, Hopkins’ team had to work through the physics and chemistry of how to deliver a much greater amount of ink—sprayed at a faster rate than ever before—to the paper while maintaining output quality. The effort took five years and cost HP $1.4 billion.
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