Chris Diorio

Diorio said he expects the standard to spur production of RFID chips, lower costs and fuel adoption of RFID technology. In the long run, it could bring the technology to a variety of everyday objects. ’RFID gives us the ability to electronically access items in our everyday world. If managed properly, it could fundamentally change our lives in many of the same ways as the Internet,’ he said.

When it comes to cars, for Chris Diorio, it is the faster the better. That’s why in his spare time Diorio can be found on the racetrack, driving his all-aluminum, high-performance Acura NSX.

Doirio’s need for speed also has been a factor in his role in advancing RFID technology. Most recently, Diorio helped bring together more than 60 companies to develop the RFID Gen-2 standard after less than a year of work. ’Chris does everything at warp speed,’ said Sue Hutchinson, director of product management at EPCglobal, the industry group that organized development of the standard and ratified it in December.

Diorio is chairman and co-founder of Impinj, Seattle, a leading manufacturer of RFID chips, and an associate professor of computer science and engineering at the University of Washington. His dual academic and business credentials helped him handle both the technical and business issues involved in developing the standard.

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