Day Seeks Partners For All-Java Content Management Application

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Day Software, a Swiss company that opened its U.S. headquarters here six months ago, released an all Java-based version of its content management product Tuesday and said it is aggressively looking to form new U.S. channel partnerships.

The company bills its Communique Unify software as a global solution for managing content in an enterprise, using a unique architecture that relies on a "virtual repository" to manage text, structured data and graphical documents.

Unlike content management systems that import documents to a separate repository for Web deployment, Day uses what it calls a ContentBus that connects to CRM, ERP, EAI and other applications in which documents are created.

"The ContentBus, with one connection to each system, is like a river, moving content in and out of each system," said Tom Kuhr, vice president of market and product development at Day. "It's really a reduction of complexity."

One U.S. partner, Nexgenix, has created a solution around Day's software for start-ups and middle-tier companies because the software's architecture avoids the need for expensive integration infrastructure, said Nani Narayanan, senior director of content and commerce practice at Nexgenix, an application integration firm in Irvine, Calif.

"When you have a ContentBus and you can leave the content where it is without actually redeploying or duplicating it, the investment you have going into those things won't be there either," he said.

Day, which reported about $12.4 million in sales last year and is publicly traded on the Swiss stock exchange, has a strong presence in Europe, particularly among large banks. With its Java-based product, it is making a push into the U.S. market.

Kuhr said the company has four or five solid channel partners in the United States and is looking to add more, with plans to push about 80 percent of its sales through the channel by 2004. "We're very dedicated to maintaining our channel partner's services work, and through that, we're building stronger relationships," Kuhr said.

He said the company provides partners with an integrated Java development environment for its software that mimics Microsoft's Visual Studio. It also has a multitiered program for global partners, consulting partners and referral partners.

With the product's launch, the company has, or will soon have, connectors for SAP, ATG, Documentum, FileNet, Siebel and webMethods, Kuhr said, adding that if a client needs and adapter the company "will make sure it gets built."

Jim Murphy, an analyst at AMR Research, said Day's approach recognizes that there is more to content management than Web content. "I support the idea behind what they're doing, the need to deal with more and unifying sources of information," he said.

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