Top 10 ISVs

Apache Software Foundation www.apache.org Apache Web Server
This is a nonprofit group that has managed to compete in the highly competitive Web-server segment and command an amazing 63 percent share of the market.

RightNow Technologies www.rightnow.com\ RightNow Web (CRM) One of the few firms that developed a solid ASP model, RightNow cut out the price difference between a two-year renewable license and ASP-style remote hosting.

Ipswitch www.ipswitch.com\ WS_FTP Pro With more than 60 percent of sales coming from a well-crafted Web site, this e-commerce superstar understands what it takes to sell software over the Internet.

Salesforce.com www.salesforce.com\ ASP A fast-growing CRM vendor, Salesforce.com gives away its developer tools for free. The payback: a fat portfolio of customized apps that attracts more users to its core ASP platform.

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Intuit www.intuit.com\ QuickBooks Using consumer-style direct mail and telesales instead of live sales calls, Intuit has brought high-volume sales tactics into traditionally slow-growing markets.

Autodesk www.autodesk.com\ AutoCAD By persuading customers to buy subscription-based product-enhancement plans, Autodesk has begun to eliminate the software industry's "upgrade treadmill."

Made2Manage www.made2manage.com\ Manufacturing automation, ERP and supply-chain products Made2Manage has built an unusually active community of users who helps solve problems for each other and shares files over the Web.

Sunbelt Software www.sunbelt-software.com\ Direct-marketing programs Sunbelt has developed visibility and respect through newsletters, forums, surveys and other expert content.

BowStreet Software www.bowstreet.com\ BowStreet Factory BowStreet has created Java-development tools that simplify Java code-generation tasks and reduce total cost of ownership for the applications they create.

Alpha Software www.alphasoftware.com\ Alpha Five This small database publisher has created an intensely loyal network of product champions and competes successfully against giants like Microsoft and FileMaker.