ServGate, Tech Data Go Gazelle Hunting
“We’ve always had a good relationship with Tech Data, and we’re delighted to work with ServGate because they have a good reputation with small businesses,” Warner said. “Partnering with [ServGate] should enable us to grow even faster.”
n the plains of the Serengeti, gazelles are known for their speed, grace and ability to adapt. The business world has its own gazelles, and security vendor ServGate is looking to capture their interest.
Later this month, ServGate plans to unveil a co-marketing program with distributor Tech Data, Clearwater, Fla., geared toward fast-growth solution providers that deliver services to small businesses.
Atchison Frazer, vice president of marketing at ServGate, Milpitas, Calif., described the program as tailored to gazelles, or companies that move quickly and adapt to changing markets. “This is a great way for growing solution providers to make even more money by selling our products,” Frazer said. “Gazelles tend to be suppliers to much larger companies and are part of an ecosystem that includes other gazelles. It’s a ‘can’t-lose’ situation for us.”
The program is a direct extension of Tech Data’s Emerging Vendors Organization (EVO), a new program for vendors showing unique promise for growth and revenue opportunity. Tech Data selected ServGate because of what Elio Levy, Tech Data’s vice president of marketing, said was its “easy-to-manage” EdgeForce platform—the most affordable tool in the new unified threat management category.
As part of the new relationship, solution providers now working with Tech Data will have access to EdgeForce and other ServGate products. More than 4,000 Tech Data solution providers are expected to gain access.
| AD | |
|---|---|
| id | unit-1659132512259 |
| type | Sponsored post |
Geoff Warner, president of Pleasanton, Calif.-based ENT Networks, said he is excited about the new profit opportunities.