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ARC 2011: Backup & Recovery Software

EMC turned in a repeat performance in the Backup and Recovery Software category of the ARC, winning for the second year in a row.


"Our superior backup software quality and reliability scores can be explained in a single word: 'focus,'" said B.J. Jenkins, president, EMC Backup Recovery Systems Division. Several years ago, EMC recognized the significant opportunity for backup redesign in the IT industry and increased its focus on the backup and recovery space. "We've also turned considerable focus and product development assets on backup of virtualized environments," Jenkins said.

Still, the vendor has room for improvement in partner portals, an area in which all of the competitors in this category struggled.

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The partner portal and overall partner experience is an aspect that EMC is committed to addressing.

"A key initiative that is embedded within our overall partner strategy is simplifying and scaling our partnering model," said Fred Kohout, vice president, Global Channel Marketing, EMC. "Ease of doing business remains at the core." In fact, EMC scored very highly in ease of doing business, with a 90.5; the second-place score was Symantec's 84.4. The company has made investments in underlying technologies to achieve that goal.

"In 2011, we rolled out to EMC's Velocity Partners the EMC Partner Central Portal, leveraging our footprint.This new portal sets the foundation for maximizing partner relationship management, providing a central and bidirectional gateway between EMC and our partners," Kohout said. "EMC will continue to invest in and enhance our partner online experience across all aspects of our partner engagements."

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