Ingram Micro: Changing The Conversation
Ingram Micro executive vice president and Americas group president Paul Bay says rather than focus on technology and its delivery, Ingram Micro today is all about the business outcome the channel needs to deliver.
"The business model shifted completely," said Bay. "When I talk about the business partner and being a business consultant, it's not about the technology and the output. It's about what is the business outcome that we're trying to solve for? And then we back into, what's the right way to solve for that business outcome?"
As a result, Ingram Micro has changed its conversation with solution providers to include not only technical know-how but also creative financing, recurring revenue models and everything-as-a-service capabilities that are now helping partners generate increased value for customers while simultaneously boosting partner profitability
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