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Keerti Melkote On Aruba ESP Vs. Cisco Meraki, Silver Peak Plans, And How Aruba As-A-Service Isn’t Simply ‘Repackaging’

Aruba is incentivizing partners to pursue the as-a-service model and the vendors’s ESP platform is winning against Cisco Meraki and Juniper Mist. Meanwhile, Aruba has big plans for its Silver Peak purchase, Aruba Networks’ longtime leader Keerti Melkote told CRN.

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Aruba Networks, an HPE company, spent the last year working with partners in brand-new ways as solution providers grappled with trends such as work from home, as-a-service, and more and more use cases popping up at the edge of the network at increasingly fast rates. And Aruba’s channel partners have risen to the occasion, according to Keerti Melkote, founder and president of Aruba Networks.

Despite a 2020 that was full of surprises, the networking specialist didn’t miss a beat. Aruba quickly rolled out its secure, remote networking portfolio and helping its partners keep businesses up and running. At the same time, the vendor continued to develop its one-year-old breakthrough AI-powered platform, Aruba ESP, an intelligent edge to cloud central nervous system of sorts that can analyze data across edge, wired and wireless networks. Aruba ESP is taking on the competition, including Cisco Meraki and Juniper Mist, and it’s winning, Melkote said.

Aruba has also been busy with $925 million acquisition of SD-WAN leader, Silver Peak, for the last seven months since the deal closed. The company is making sure Silver Peak’s transformational WAN technology fits perfectly into Aruba’s cloud-native, AI-driven edge services platform.

After a jam-packed year, Melkote sat down with CRN to talk about how Aruba’s approach to as-a-service “isn’t just repackaging” and how it differentiates from its rivals, Silver Peak integration plans, and when focusing on the edge won’t be enough for partners.

Here are excerpts from the conversation.

 
 
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