Microsoft Provides Ads For MSN Mobile
Starting Monday, MSN Mobile visitors in the U.S. will begin to see banner and text ads, with Paramount Pictures and Jaguar Cars North America among the first companies to launch an MSN Mobile campaign, Microsoft said.
The move is part of a continuing investment in the MSN Mobile portal, said Joanne Bradford, corporate vice president and chief media officer of MSN, in a statement.
"Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry," Bradford said. "By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices."
MSN counts more than 465 million unique users worldwide per month, Microsoft said. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.
The announcement builds on Redmond, Wash.-based Microsoft's initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K.
MSN Mobile currently offers customers access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
MSN Mobile also offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers.